Hype 是一个与 hyper （亢奋的、精力旺盛的，作前缀时表示“过度、过多、超出”）容易混肴的单词，该词在某种程度上逆构自英语单词 hyperbole （夸张、夸张法），同时也源于俚语动词hype（以多收或少换的方式诈骗）。1967年起 hype 开始在英语中用来表示现在的主要含义，即电视、广播、互联网等媒体中言过其实的“促销广告、促销讨论”或者说“大肆的宣传、炒作”，多指为了吸引所有人的兴趣而密集地推销或宣传某个产品或想法，并经常夸大其好处或重要性，甚至是为了招引人注意而欺骗、糊弄、耍花招，

比如：

Don't believe all the media hype ─the book isn't that good. It is a book in which breakdown is rampant, suicide is rampant, hatred is rampant, lust is rampant.别相信那些天花乱坠的传媒炒作——那本书没那么好。这本书里有着汹涌的崩溃、自杀、憎恨与欲望。

用作动词时， hype 自然相应表示“夸张地大肆宣传、炒作”某个事物，常用搭配hype sth (up)，

比如：

This week his much hyped new movie, which is an interesting hybrid of documentary and entertainment, opens in Shanghai.本周他那部被大肆炒作的新电影在上海上映，该片是纪录片与娱乐片的有趣混合。

此外，受瘾君子在俚语中用 hype 缩略表示“皮下注射针（hypodermic needle）”影响而来， hype 还可以使用动词短语hype (sb) up表示“煽动、使兴奋、使激动”，多指像注射毒品那般似的使人兴奋和活跃，

比如：

At that time, we were both so hyped up about buying the house, we could not wait to get in there. In the end, we bought the house on a whim.当时，我们两人都对买这所房子感到紧张兴奋，等不及要进去看看。最终，我们一时冲动买了这所房子。

I had a feeling she was all hype.影视用例查看视频请点击：小词详解 | hype

我有种感觉她被神话了。出自2015年上映的美国喜剧片《假期历险记》（Vacation

publicity: the giving out of information about a product, person, or company for advertising or promotional purposes advertising: the activity or profession of producing advertisements for commercial products or services promotion: the publicizing of a product, organization, or venture so as to increase sales or public awareness同近义词